A short video in support of Greenpeace’s Green My Apple Campaign. It intends to highlight the materiality of digital culture. Made by a friend of mine Chris Hamelin.

We all have to do our part to encourage waste reduction, reuse and at the very least, proper disposal.

This is an issue of rising concern and is particularly close to my heart as I am a “techie” myself and although I love technology and all it’s interesting applications the waste is enormous. My personal experience with this was when I wanted to buy new ink for my printer and found that the price to replace my new cartridge(I would have refilled if it wasn’t equipped with a chip to disallow just that) was comparable to that of a brand new printer which is encouraging waste.

I find it a little bit ridiculas that the turnover on computers and technology is so quick to go from high tech and valuable to useless and unwanted in only a few months.